By Okosun Dennis
Her appearance at the Masterclass in the ongoing GTCO Fashion Weekend was like a colossus, commanding a huge ovation as she elegantly stepped onto the ravishing platform.
Known for her domineering grandeur as a style influencer and digital content creator, Patricia Bright, took the audience through her expertise on “Style, Influence + Everything In Between: Creating Your Online World” at the ongoing 7th Edition of the GTCO Fashion Weekend.
Without any inhibitions, Bright brightened the atmosphere with her in-depth evolution of social media and its impact on the fashion industry. She stressed that “influencers have become integral to fashion branding.”
She admonished content creators to adapt to changing industry dimensions, recommending a paradigm shift from aesthetics to storytelling that would galvanized robust community engagements.
Having had over ten years in the digital world, Patricia Bright noted that “your unique voice and perspective are what set you apart.”
Her masterclass sessions which concluded activities for Day One advised content creators to develop content that would reflect on personality and style.
She started her YouTube channel in 2009, growing in length and breadth and has become an authority in the fashion industry. “I’ve learned to be resilient, patient, and true to myself,” she explained at GTCO Fashion Weekend.
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