By Okosun Dennis
In the world of beauty, a woman’s hair is more than a style statement—it is a reflection of her personality, confidence, and overall presentation. Across generations, women have invested time, effort, and significant resources to maintain hair that looks healthy, vibrant, and stylish. For many, hair is central to personal grooming, influencing not only how they feel but also how others perceive them.
Among Gen-Z and other style-conscious groups, maintaining healthy hair has become an art and a form of glamour. Whether women embrace their natural hair or prefer wigs, proper hair care is no longer optional—it is essential.
During the recently concluded GTCO Fashion Weekend at No. 1, Water Corporation Drive, Oniru, Lagos, Dimzy Collections took center stage, attracting a steady stream of customers keen to explore the brand’s wide array of hair care products, styling tools, and wigs. The exhibition hall buzzed with excitement, reflecting the growing popularity of beauty and hair care in Nigeria.
Dimzy Collections: A One-Stop Hair Care Destination
Speaking to People And Power Magazine, Irene Nwayagu, CEO of Dimzy Collections, described her brand as “a one-stop destination for hair care,” emphasizing the importance of using the right products for maximum impact, particularly in Nigeria’s often challenging weather conditions.
“A woman’s hair is her beauty and confidence. When your hair is well-kept, you naturally carry yourself with elegance. People notice the difference. Conversely, unkempt or poorly styled hair can detract from your overall appearance. Hair care isn’t just about buying expensive wigs—it’s about maintaining and styling them properly.”
Irene explained that Dimzy Collections provides hair care products, styling tools, and wig accessories, all designed specifically for African women. Beyond selling products, the brand offers guidance on styling, ensuring clients can achieve professional results at home.
“You could buy a wig for as little as N5,000, but with proper styling techniques, people won’t be able to tell the difference between that and a more expensive option. Styling is everything. Even simple tools like a hot brush can make your hair look presentable without taking too much time.”
Customer Experience at GTCO Fashion Weekend
Visitors to the Dimzy Collections booth were treated to a full sensory experience. From vibrant displays of wigs and hair care products to live demonstrations of styling tools, customers had the opportunity to see firsthand the effects of the products. Many expressed surprise at how affordable yet high-quality the offerings were.
One young visitor commented, “I’ve always struggled with styling my wig, but after trying the hot brush and some of the oils here, it looks exactly like what I see in magazines. I never thought I could get these results on my own.”
Irene emphasized that part of the success of Dimzy Collections lies in educating clients:
“We don’t just sell products; we teach people how to use them. Knowing how to care for your hair and wigs is as important as buying the products themselves.”
Time Management in Hair Styling
Acknowledging the fast-paced lifestyles of many women, Irene highlighted the value of efficient hair care tools:
“We provide automatic curling irons, hot brushes, and other quick-styling solutions. These tools allow women to maintain beautiful hair without compromising their time. Many hair problems, including hair loss, occur because people do not follow proper care routines.”
She stressed that scalp care is as important as hair care:
“Many focus on skin care but neglect the scalp, which is vital for hair growth. Moisturizing and cleaning your scalp regularly is essential. One of our best-selling products, Tamanamora Hair Growth Oil, has helped many clients achieve fuller, thicker hair. It’s a herbal blend that nourishes the scalp and promotes healthy hair growth.”
Essential Hair Care Advice
For women who want to maintain healthy hair, Irene shared several practical tips:
Scalp Care: Even if you wear wigs, always moisturize and oil your scalp to ensure it remains healthy.
Quick Styling Tools: Invest in portable tools like hot brushes to manage your hair efficiently, even while traveling.
Wig Storage: Proper wig storage is essential. A good wig bag protects against dust, preserves styling, and extends the lifespan of wigs.
Regular Cleaning: Clean your scalp at least once a week to prevent itchiness and discomfort, especially in hot climates.
Minimal Daily Styling: Even small daily routines, such as brushing with a hot brush, can significantly improve hair appearance without excessive effort.
“If you’re always wearing wigs, allow air circulation around your hair. During the week, clean your scalp properly to prevent irritation. Consistent, simple care goes a long way toward maintaining healthy, attractive hair,” she explained.
Environmental Considerations
Irene noted that environmental factors play a significant role in hair maintenance:
“Because we live in a hot climate, hair care requires extra attention. Excessive heat, sun, and humidity can affect hair texture and health. That’s why it’s crucial to clean and moisturize your scalp regularly and take steps to protect your hair while wearing wigs or braids. Simple habits like weekly scalp cleaning and proper wig storage make a noticeable difference.”
GTCO’s Impact on the Beauty Industry
Irene praised Guaranty Trust Company (GTCO) for creating platforms that allow vendors to showcase their creativity and products without financial barriers:
“GTCO has shown leadership in organizing events that support vendors and foster industry growth. They provide opportunities for sales, brand visibility, and networking. I hope other institutions follow their example. As a vendor, I encourage GTCO to continue expanding the space for participants so more people can benefit from such initiatives.”
A Vision for Empowering Women
For Irene, the ultimate goal of Dimzy Collections extends beyond selling products—it’s about empowering women to take control of their hair health.
“Healthy hair isn’t just about looks; it’s about confidence, presentation, and self-expression. With proper care, styling, and scalp attention, every woman can achieve beautiful, well-maintained hair. At Dimzy Collections, we educate, guide, and empower women to make informed choices that enhance their beauty and confidence.”
The 2025 GTCO Fashion Weekend provided an invaluable platform for brands like Dimzy Collections to connect with customers, share expertise, and contribute to a growing culture of hair care and beauty awareness. For attendees, it was more than an exhibition—it was an educational experience, one that underscored the importance of hair health in personal and professional life.
“I encourage women to see hair care as an essential part of their beauty regimen. With the right products, knowledge, and tools, it is possible to achieve salon-quality results at home,” Irene concluded.
As the event drew to a close, it was clear that Dimzy Collections had left an indelible mark on the crowd, combining products, education, and practical advice in a way that elevated the hair care conversation in Nigeria.
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