In line with President Bola Ahmed Tinubu’s goal of creating two million digital jobs by 2025, the Federal Ministry of Communications, Innovation & Digital Economy (FMCIDE) has collaborated with Aleph Group, a leading global enabler of digital advertising, to empower over 2,600 Nigerian youth with essential digital advertising skills as a part of its flagship project, the 3 Million Technical Talent Programme (3MTT).
Through this collaboration, young Nigerians will gain access to Aleph’s Digital Ad Expert (DAE) programme, which will equip them with the knowledge and skills necessary to thrive in today’s digital landscape.
Aleph Group connects advertisers with consumers across over 130 emerging markets, facilitating engagement on over 45 of the world’s top digital platforms, including Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X, and more.
The DAE program quickly and effectively trains many participants, supporting Nigeria’s digital economy growth. “Teaching our youth digital advertising skills is crucial for advancing Nigeria’s economy in the digital age,” says Francis Sani, Special Adviser on Innovation, Entrepreneurship, and Capital from the Federal Ministry of Communications, Innovation & Digital Economy.
The DAE’s focus on practical, industry-relevant skills, makes it an ideal solution for addressing Nigeria’s digital skills gap. “The programme will be offered in both live and self-paced formats, ensuring flexibility and accessibility for participants across the country,” comments Aleph Group’s managing director for West Africa, Stanislaus Martins.
Upon completion, graduates will receive a globally recognised Digital Ad Expert certificate, granting them access to Aleph’s extensive alumni network and opening doors to exciting career opportunities in the digital advertising industry.
Aleph Group aims to train 800,000 students across the continent through its DAE programme, and this alliance represents a significant stride towards achieving that goal.
“This collaboration aligns with our mission to foster innovation and create opportunities for young people to thrive in the global digital economy,” said Gaston Taratuta, Founder and CEO of Aleph Group. “It will empower the next generation of Nigerian digital leaders.”
With an initial cohort of over 2,600 participants, this alliance is set to more than double participation in DAE in Nigeria.
About Aleph Holdings
Aleph Group, Inc is an ecosystem of global digital experts and technology-driven solutions that enables the growth of digital marketing. We connect thousands of advertisers with billions of consumers and create markets for local businesses to grow through digital advertising. Aleph is active in more than 130 primarily emerging countries and helps advertisers engage with consumers on over 45 of the world’s leading digital platforms, such as Google, Meta, Microsoft, Pinterest, Reddit, Snap, Spotify, TikTok, Twitch, Uber, X (formerly Twitter) and others.
Through tailored solutions built on proprietary technology, through our local teams, we provide media partnerships, proprietary ad tech solutions, digital advertising education and cross-border payment solutions. We excel in expanding into unfamiliar territories and navigating local and central bank regulations Through Aleph Payments, our cross-border credit underwriting & payments service, we simplify complexities from KYC, local billing in 49 currencies, collections, tax settlement, exchange settlement, cross-border credits and payments allowing businesses to focus on their main business operations.
Aleph was established in 2021 after evolving from IMS’ birth in 2005 and continues to be led by its founding CEO, Gaston Taratuta, EY Entrepreneur of the World 2022, with a vision to accelerate the global shift from offline to online and drive long-term economic growth. To support this shift, Aleph launched its social initiative, Digital Ad Expert, which is on a mission to create economic opportunities through digital advertising education.
Aleph’s approach has been highly successful to date. In recent years, the Group has scaled up to more than 1,600 employees in 65+ offices across 5 continents and has secured investment from institutional partners including CVC Partners, Mercado Libre, Sony, Twitter, and Snap.
About 3MTT (The 3 Million Technical Talent Programme)
As part of the Ministry’s broader mission to build Nigeria’s digital backbone, the 3 Million Technical Talent (3MTT) programme aims to equip millions of Nigerians with critical technical and digital skills that are pivotal for economic growth. Through partnerships with industry leaders like Aleph Group, 3MTT provides comprehensive training and placement opportunities, enabling Nigerian youth to compete in the global digital economy. The partnership with Aleph is a strategic step toward 3MTT’s goal of building a digitally literate workforce across Nigeria.
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