By Okosun Dennis
Counterfeiting of products has assumed a monumental dimension which impedes business growth, expansion and shrinks revenue amassable to a company.
The Managing Director of Pernod Ricard Nigeria, Mr. Michael Ehindero disclosed that the company has spent millions of dollars to fight the activities of counterfeiters and adulterators and deny them opportunity to wreck havoc on their brands.
While addressing selected journalists during “Content Drivers’ Immersion” at the Ijakadi Hall, Radisson Blu Hotel, Ikeja on Monday, 21st July, 2025, he acknowledged that one of the hugest challenges confronting them as a company is the problem of combating counterfeiters, who would go to any extent to fake products for their own selfish profit maximization.
During the interactive section, he stated that in order to frustrate their activities and dwarf their nuisance value, the company has embarked on aggressive mopping up of used bottles to disallow adulterators from having access to it.
While admitting that the incidences of alcohol faking is high but unacceptable, explained that a lot of efforts and resources have been committed into fighting the scourge of adulteration, added that within three months, they have taken off the streets over 7,000 used bottles while millions of dollars have been spent to thwart adulterators.
“In the last three months, we have taken off over 7,000 bottles from the streets and denied adulterators and counterfeiters from having access to them which they used to fake products.
“We work with National Agency for Food and Drugs Administration and Control (NAFDAC), to carry out a lot of raids. We have our staffs across the country, who sieve and pass information to the security agencies. To fight the scourge of counterfeiting, advocacy is key in this drive.
For reliability, authenticity and sustainable customers trust in our premium products, Mr Ehindero further stated that they have introduced a security seal and other measures on their products.
He emphasized that the problem of adulteration is not peculiar to Pernod Ricard Nigeria but a global phenomenon, reiterating that they are deploying everything to protect their products from the vagaries of dubious individuals.
Besides, it was learnt that the mopping up of the used bottles was in consonance with the company policies of environmental friendliness of the company to protect the ecosystem.
The MD assured their numerous customers of continued value for their money as they will continue to strive, maintain standards to justify the confidence reposed in them with world’s most iconic and celebrated brands across the globe.
Journalists that cuts across traditional and new media had the privilege to have a toast and tasting to some of Pernod Ricard Nigeria inspiring a moments of conviviality and connection.
The immersion session was opportunity to build a connection with Pernod Ricard Nigeria team; interact with the humans behind the brands and galvanize long-term relationship with the content drivers which brings conviviality to real life through everyday moments.
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