MAGGI, Nigeria’s leading culinary brand under Nestlé, has once again reaffirmed its leadership in empowering Africa’s creator economy with the successful conclusion of the second edition of the MAGGI Creators Conference — “The MAGGIVerse 2.0.”
The two-day experience, held from November 1–2, 2025, at the Landmark Event Centre, Lagos, brought together hundreds of food influencers, digital storytellers, and creative entrepreneurs from across West and Central Africa. The conference served as a vibrant platform for learning, collaboration, and innovation — exploring how creativity, storytelling, and digital influence continue to shape Africa’s growing culinary and digital landscape.
In her welcome address, Funmi Osineye, Category Marketing Manager, Culinary (MAGGI), Nestlé Nigeria, highlighted the brand’s mission to empower creators through meaningful community building.
“The creator economy in Africa is redefining how stories are told, livelihoods are built, and communities are shaped. Through the MAGGIVerse, we’re helping creators turn passion into purpose while building a connected ecosystem that celebrates culture, creativity, and shared growth,” she said.
Building on the success of its debut edition in 2024, MAGGIVerse 2.0 featured a dynamic lineup of panel discussions, workshops, and masterclasses on storytelling, brand building, and digital monetization.
Highlights included a TikTok Masterclass on content algorithms and authentic influence, as well as a thought-provoking panel titled “The Palette of Digital Content” featuring Sisi Yemmie, Noble Igwe, Dr. Jamila Lawal, and Gina Ehikodi-Ojo.
In her keynote address, Mrs. Iquo Ukoh, former Nestlé Director of Marketing Services and CEO of Entod Marketing Ltd, underscored the importance of authenticity in food storytelling.
“We are witnessing a cultural evolution. Preserving traditional dishes and presenting them authentically online will be key to maintaining Africa’s culinary heritage,” she stated.
Adding a global perspective, Brian Nwana, Guinness World Record holder and digital food creator, inspired participants with his session titled “The Future Plate: Marrying Culinary Arts with Digital Frontiers.” He encouraged creators to leverage data, remain consistent, and capitalize on seasonal opportunities to grow their visibility — particularly as the festive “Detty December” season approaches.
Ghanaian lifestyle creator Kojo Junior described the conference as “a powerful bridge for cross-border creativity and collaboration in Africa’s digital space.”
From the platform perspective, Vivian Chuene, Publisher Partnerships Lead for Sub-Saharan Africa at TikTok, noted:
“The world is watching African creators. Global audiences are curious about African content, and now is the time to position creators to take advantage of that demand.”
A major highlight of the event was the unveiling of 12 new MAGGI Food Ambassadors, who represent the next generation of African culinary innovators driving authentic food storytelling across digital platforms.
The newly announced ambassadors include Sisi Yemmie, Ify’s Kitchen, Geenafoodiesandspice, Dr. Jamila Lawal, Brian Nwana, Anisah Lawal (the.chefnisah), Mariam Buhari (Fabulous_nosh_and_recipes), Egbe Chukwualuka (cookwith_aluks), Okeke Oluebube (cookwith_mimii), Samira Abdullahi (Samrahs_cuisine), Zainab Saad Ahmed (Hanan_malab), and Bello Yasmine Mansur (Yasmieen_ymb).
Reflecting on the milestone, Funmi Osineye added: “The MAGGIVerse represents creativity without limits. By connecting creators, innovators, and storytellers, MAGGI is shaping a future where African voices continue to inspire the world — one meal, one story, and one post at a time.”
Now in its second year, the MAGGI Creators Conference has solidified its role as a catalyst for Africa’s creator-led growth — bridging communities, driving innovation, and strengthening MAGGI’s legacy as a brand that nourishes both body and creativity.
About Nestlé Nigeria
Nestlé Nigeria is one of the largest food and beverage companies in Africa. For over 62 years, the company has been unlocking the power of food to enhance the quality of life for everyone — today and for generations to come.
Through its iconic brands — MAGGI, MILO, GOLDEN MORN, NESTLÉ PURELIFE, CERELAC, NESCAFÉ, and NIDO — Nestlé Nigeria continues to deliver high-quality, nutritious foods and beverages that delight millions of households nationwide.
With three manufacturing sites, seven branch offices, and a head office in Lagos, Nestlé Nigeria remains a force for good, helping to improve well-being, build thriving communities, and protect the planet.
About The Author
