In this season of Ramadan, where kindness and unity take center stage, MILO is sharing in that spirit through a 30-day Ramadan gifting campaign across Northern Nigeria, reaching families and honoring the values that define the holy month.
The initiative includes the donation of over 1 million sampled cups, more than 1,000 MILO cartons, and essential Iftar items such as prayer mats, prayer kettles, and plastic buckets distributed across the region.
The campaign is supported by MILO’s ambassadors, including Ahmed Musa, Mansurah Isah, and Sulaimon Bosho, who have helped amplify its message of unity and generosity.
At the launch of the 30-day Ramadan gifting campaign, Gilbert Tweneboah-Koduah, Category Manager for Beverages, said: “Executing this initiative during Ramadan reflects our commitment to deepening our connection with our consumers. By providing essential items for Iftar, we are supporting families and aligning our actions with the values of care and compassion.
The donated items will be handed over to 100 religious and community leaders overseeing mosques with an average of 300 worshippers each, who will coordinate distribution to ensure the support reaches families.
Sheikh Ibrahim Shehi Mai Hula, Chairman of the Kano State Hisbah Board, commended the effort, stating: “It’s great to see MILO, a brand we trust, go beyond commercial sales to support those in need during Ramadan. Their donation is helping us reach more people, and we are grateful for their generosity.”
Beyond this campaign, MILO continues to invest in initiatives such as MILO Building Champs, the MILO Building Champs Sports Fest, and the MILO Basketball Championship, reinforcing its long-term commitment to empowering the next generation and building thriving communities across the country.
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