MILO Nigeria has unveiled a new roster of influencers as part of its strategy to strengthen engagement with consumers in Northern Nigeria and reinforce its nationwide representation. The newly signed ambassadors include Super Eagles star and youth role model Ahmed Musa; actress, filmmaker and humanitarian Mansurah Isah; popular musician Ali Jita; Kannywood actor and comedian Sulaiman Yahaya, widely known as Bosho; and comedian Anita Asuoha (Real Warri Pikin), who renewed her contract with the brand.
The partnership was formally announced at Nestlé Nigeria’s Head Office in Ilupeju, Lagos, where the influencers interacted with employees and shared their enthusiasm about joining the MILO family.
Speaking during the signing ceremony, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, said the new partnerships reflect the brand’s long-standing commitment to inclusivity and community representation.
“This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents,” he said.
“By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”
As part of their induction, the influencers embarked on an immersive tour of the MILO factory, where they observed the production process—from cocoa roasting and milk blending to malt preparation. They also learned about the brand’s use of locally sourced sorghum, procured 100 percent from Northern Nigeria.
The visit, according to their reports, reinforced MILO’s commitment to quality, nutrition, hygiene and food-safety standards.
Reflecting on the tour, Mansurah Isah expressed admiration for MILO’s meticulous production process.
“Seeing how MILO is made gave me a new level of respect for the brand,” she said.
“I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness and quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”
Ahmed Musa also shared his excitement about the partnership, noting the brand’s long-standing impact in communities across the North.
“What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.
For Bosho, the collaboration represents an opportunity to work with a brand that consistently supports youth development.
“MILO has been part of our lives for years. To now be part of this journey is something special,” he said.
Through initiatives such as the MILO Basketball Championship, Building Champs, and various school-centered programmes, MILO continues to promote active, healthy living while empowering young Nigerians and supporting communities nationwide.
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