In consonance with its commitment to promoting Nigeria’s cultural heritage and supporting national development and sustainability, Adron Homes and Properties recently unveiled sponsorship and partnership with the House of Oduduwa for the 2024 Olojo Festival in Ile-Ife, Osun State.
This significant collaboration was revealed during a courtesy visit by Adron Homes and Properties management, led by Managing Director, Mrs. Adenike Ajobo, to the Ooni of Ife and the progenitor of Yoruba Race, Ooni Adeyeye Babatunde Enitan Ogunwusi Ojaja II CFR, on September 19, 2024, at his Enuwa palace.
For the past six years, Adron Homes and Properties has been a proud sponsor of the Olojo Festival, which marks the new year in Yoruba cosmology.
This historic festival attracts visitors from diverse backgrounds who come to celebrate with the Ooni as he dons the sacred Aare crown and offers prayers for the well-being of the Yoruba people, both locally and in the diaspora.
In a message from Aare Adetola Emmanuel-King, Chairman and CEO of Adron Homes, Mrs. Ajobo emphasized the festival’s importance to the Yoruba community.
She stated, “Adron will always support excellence and initiatives that promote Nigeria’s cultural uniqueness and diversity. This year’s theme, “Evolving Transformational Domestic Tourism with Community Festivals,” perfectly encapsulates the essence of cultural heritage as a vital driver of economic progress.
“The Olojo Festival has evolved into an international showcase of our traditions and the potential of domestic tourism for sustainable development.”
She continued, “The Olojo Festival is a celebration of unity, resilience, and the rich cultural values of the Yoruba people. At Adron Homes, we view this festival not merely as a cultural event but as a platform for economic empowerment and transformation. Domestic tourism, driven by community festivals like Olojo, can significantly boost local economies, create job opportunities, and attract investments. Our mission aligns seamlessly with our commitment to providing affordable and accessible land and housing solutions across Nigeria and the diaspora.”
Adron Homes also highlighted that the Ooni’s dedication to promoting local tourism and preserving cultural traditions was a key factor in the company’s continued support. “As we unveil the 2024 Olojo Festival, Adron Group stands firmly behind His Majesty’s vision of utilizing community festivals to drive transformational domestic tourism.
“We believe in the synergy of culture, tourism, and real estate development as a pathway to a stronger, more prosperous Nigeria. Together, we are committed to enhancing our communities and ensuring that both our land products and our communities continue to thrive in harmony with the values that define us.”
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