By Okosun Dennis
The Managing Director and Chief Executive Officer (CEO), Rite Foods Limited, Seleem Adegunwa has re-emphasized the company’s determination to maintain high quality standards of products and dominate foods and beverages markets.
He spoke through the Chief Operating Officer, Dr Kehinde Onijingin at Ososa, Ijebu-Ode, Headquarters of Rite Foods Limited (RFL) on Friday, 23rd August, 2024, during a one-day Brand Training and Facility tour of the company by a select journalists from both the traditional and new media.
Over 50 journalists in attendance had a tour of the world-class facilities, wholly Nigerian with first class state-of-the-art equipment.
The tour took the journalists through the beverages, drinks, sausages production lines as well as the gigantic power station.
In his opening remarks at the auditorium, Dr Kehinde Onijingin explained that as an indigenous company, they pride themselves as truly a world-class company imbued with a state-of-the-art automated machines that is second to none in the country.
Reiterating that the coming into the beverage line of production wasn’t a fluke, he noted that their background in photography (Fototec) in consonance with the determination to sustain quality and come out tall in the competitive market has made it possible for RFL to continue to pose a huge threat to other companies.
“Before the advent of Rite Foods Limited into the foods and beverage industry, the industry was dominated by the multinationals. Before now, every indigenous company that attempted to venture into that sector was crushed.
“As we came up, because we have a history in good competition and solid background, we have become a big threat. We are expanding and making tremendous progress. The facility you will see here, you can’t see it in any beverage company in Nigeria.
“We are very deliberate about our investment and technology. Deliberate investment in people; we are deliberate about our processes and this is why we pride ourselves in quality standards of products.
“We have passion for excellence, innovation, integrity and accountability, which are our core values. We are accountable to our consumers, customers, stakeholders and employees; all our suppliers and distributors and anyone that has anything to do with the company. That is why we have huge investments and we assure you that in the next three years, a lot more will happen,” Dr Kehinde Onijingin emphasized.
He further added that despite all the micro volatility, RFL has sustained business.
On his part, the Head of Corporate Affairs and Sustainability of Rite Foods Limited, Mr Ekuma Eze called on the government at all levels to give enormous consideration to local investment rather than focussing entirely on foreign investments who, often than not, will repatriate their earnings to their country.
He noted that the multi-billion investment on RFL has impacted positively on the Nigerian economy hence the company has been able to sustain business and plough its profit into galvanizing more investment.
He further disclosed that despite the economic crunch, the company has never downsized its work force but has continue to employ more and cater for the welfare needs of its employees.
“There is no other country outside Nigeria. We should prioritize Nigeria brand and the government should increase their support for the local investors, that is how we can grow the economy”.
Rite Foods Limited was incorporated in 2007, as part of Ess-ay Holding, and has about 3000 employees outside the indirect employment. RFL started with sausages from Adebola House, Opebi, Lagos.
With about five plants, RFL is fully automated deploying the best of Krones machines cum technology with eight production lines and generates its power supply criss-crossing gas generators and solar plants without been connected to the National Grid.
Present during the Brand Training and Facility tour were the Head, Corporate Affairs and Sustainability (RFL), Mr Ekuma Eze; Marketing Manager, Boma Harrison; Communication Manager, Mr Innocent Adulugba; Corporate and Sustainability Manager (RFL), Mr Ojeaga Dennis Aideloje among others.
Highpoints of the Brand Training were guided tour of all their facilities and presentation of certificate of participation to all the participants
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