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  • SOARING BEYOND BORDERS: ACCESS BANK, AFRICA’S LEADING BRAND
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SOARING BEYOND BORDERS: ACCESS BANK, AFRICA’S LEADING BRAND

Admin May 23, 2025
IMG-20250523-WA0315

When you think of resilience, innovation, and transformation in Africa’s financial services sector, one name that resonates and continues to shine above the rest is Access Bank Plc.

For the fourth consecutive year, it has been crowned, once again, as Nigeria’s Most Valuable Brand in the “Nigeria 25 2025” ranking by Brand Finance, the world’s foremost brand valuation consultancy.

This ranking, backed by a detailed research study from the Nigeria Online Media Alliance (NOMA), affirms Access Bank’s monumental impact across Nigeria, Africa, and key global markets.

Access Bank’s ascension to the top isn’t by a fluke — it’s as a result of strategic clarity, customer trust, and a corporate vision centered on sustainable growth and inclusive finance. The NOMA-backed research underscores that the bank’s brand equity is a direct reflection of customer satisfaction, digital transformation, and regional impact.

From Lagos to London, Nairobi to Paris, Access Bank is redefining African banking. Operating in 23 countries, with over 60 million customers, and 700+ branches and service outlets, the Bank is not only scaling—it is setting new frontiers in global banking standards.

According to Roosevelt Ogbonna, Managing Director/CEO of Access Bank, emphasized that “This recognition as Nigeria’s most valuable brand for the fourth year running is a testament to the strength of our people, our customers’ trust, and the strategic clarity that drives everything we do.

“At Access Bank, we remain committed to delivering value through innovation, financial inclusion, and impactful partnerships across Africa and beyond.”

In a time when Nigeria’s economy faces headwinds, the banking sector has emerged as a pillar of strength. Also, according to Brand Finance, banks now account for 59% of the total brand value in the “Nigeria 25 2025” ranking—signaling public trust and the sector’s expanding influence.

Babatunde Odumeru, Managing Director of Brand Finance Nigeria, noted: “Nigerian banking brands continue to grow, successfully navigating a challenging economic landscape with strategic agility while also maintaining customer loyalty.”

Beyond the data lies the heartbeat of Access Bank’s success—its customers. Across urban centers and rural communities, individuals and businesses are experiencing the bank’s transformative touch.

A known fashion entrepreneur in Ibadan, capital of Oyo state, South West Nigeria, Mrs. Kemi Olawale, said of the bank: “Access Bank believed in my business when no one else did. Their digital banking tools make it easy to manage my finances and reach global clients from my living room.”

To Umar Yusuf, a Youth Tech Developer in Kano, in his reflection of the bank, observed: “Through Access Bank’s innovation hub support and SME financing, I was able to scale my coding startup and employ five other youths. That’s real impact.”

In her reverend compliments, Mrs. Ngozi Eze, a retiree in Enugu, added: “I feel safe and respected with Access Bank. Their customer service is a top-notch, and I love ingenuity making financial literacy part of their service.”

To Mr. Femi Dare, a logistics operator in Lagos, “The bank’s flexible business loans helped me expand my fleet. What I love most is how they combine tech with the human touch,” just as Mrs. Fatima Mohammed, a teacher in Minna, remarked, “Their school savings initiative helped our students’ parents stay on track. I see Access Bank as more than a bank—they’re partners in education.”

Mr. Chijioke Onyekachi, a diaspora returnee in Abuja, adds: “Coming back to Nigeria, I needed a bank I could trust. Access bank made the transition seamless and safe. Their cross-border services are world-class.”

Under the evolving leadership of Bolaji Agbede, Acting Group CEO of Access Holdings PLC, the bank is setting its sights even higher.

She noted that “Access Bank’s brand leadership reflects the Group’s long-term vision of becoming the world’s most respected African financial institution. As we continue to evolve and expand our footprint, we are focused on delivering sustainable growth, deepening stakeholder trust, and enhancing the customer experience across all our markets.”

Access Bank’s consistent top-ranking performance stems from its:

• Commitment to financial inclusion and digital transformation

• Investment in youth empowerment, SMEs, and innovation

• Focus on green finance and sustainability

• Strategic expansion into key international markets

As Access Bank celebrates yet another milestone, its journey serves as a beacon for other African institutions aspiring to global relevance to emulate. More than a financial brand, Access Bank represents a movement—one rooted in trust, innovation, and human progress.

With strategic leadership, a loyal customer base, and a relentless drive for excellence, Access Bank isn’t just Nigeria’s most valuable brand—it’s Africa’s flagship of financial ingenuity.

Special Report by Nigeria Online Media Alliance (NOMA), a coalition of reputable digital news platforms and independent journalists committed to promoting factual, data-driven reporting and media transparency. NOMA conducts in-depth research, monitors brand performance, and amplifies stories that shape national conversations.

Their investigative insights and media audits are widely respected across corporate, civil, and governmental sectors, positioning NOMA as a trusted authority on brand perception and public engagement in Nigeria’s digital space.

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